GRAZIE

Grazie was already close to becoming a cult name in Sheffield by the time we got involved. Booked out every weekend, loyal regulars, queues down the street. The food spoke for itself. The problem? The brand didn’t.

What started as a passion project in a tiny unit had outgrown its original look. The logo, the tone, the way it showed up online, none of it reflected what Grazie had become and definitely not where it was headed next.

We worked directly with the founders to redraw the identity from scratch. We kept the rolling pin a nod to Vito’s original hand-drawn sketch from before day one but refined everything around it. The wordmark, the type system, the colour palette. No gimmicks, no trend-chasing. Just a sharper version of what was already there.

At the same time, Grazie was moving site, a huge step up in size and ambition. We designed and built a new website to match. Clean layout, focused UX, properly mobile-optimised. Easy booking flow, event ticketing, gift voucher sales all built-in and running smoothly from launch.

Print mattered here too. Every menu was considered. Every touchpoint given weight. Coasters, receipts, signage, menus. It all had to feel like Grazie, without shouting it.

The result was a brand that finally caught up with the restaurant itself. One that feels as confident as the food it serves and that still leaves room to grow.

*Images by Ellie Grace Photography