KELU

Kelu isn’t just a bar, it’s a rooftop bolthole with a Sardinian soul. Tucked above the city, it was built to feel like a secret worth sharing. Aperitifs before dinner. Negronis in the sun. DJs after dark. The vision was strong, it just needed shaping.

We worked with the family behind Domo to define what Kelu was (and wasn’t) before a single drink was poured. The name came first, Kelu, Sardinian for “sky.” From there, we built the rest. Identity, tone, collateral, content. All designed to feel high-end but lived-in. Premium, without being precious.

The brand direction was clean and punchy. Brutalist type, cut with warmth. A deep colour palette that worked as well in daylight as it did under candlelight. The menus were designed to be tactile, soft-touch stock, crisp layout, just enough weight. We didn’t over-design it. We made it feel right.

The website was deliberately simple. Smooth, quick, and straight to the point. Designed for phone-first behaviour, check the menu, book a table, see what’s on.

Since opening, Kelu has carved out its own space in the city’s night scene. The crowd got it immediately. It’s the kind of place you only hear about from someone who’s been which was exactly the point.

*Images by Ellie Grace Photography