The Process

When Public opened their cocktail bar concept in Sheffield they needed an innovative team to create a web presence as unique as the bar, which is why they asked RareBleech to build a forward-thinking, big, bold, and brash site. We turned our focus to the business behind the scenes, working on the perfect aesthetic, e-commerce and making sure that the site performs as well as it looks.

The Result

As part of our website development for Public, we reimagining the typical cocktail bar and hospitality websites. We began the process through discovery and strategy, immersing ourselves in the Public lifestyle. We designed and developed their new website from an editorial point of view, as Public is more than a place to drink fancy cocktails, it's a lifestyle.

We brought forward all of the key programming and lifestyle content elements while maintaining our focus on building the fastest and most transactional digital experience possible. Catering to Public's typical audience, we approached the project mobile-first, and added a more robust desktop experience that puts high quality images and bespoke functionality closer to the forefront.

The new website is built on our bespoke content management platform for ease of use by the in-house team in keeping everything current and looking amazing.

Images by Pedalo Photography